Thursday, November 19, 2009


I have said repeatedly that trying to develop an "internet only" perfumery is not a wise move for anyone who is totally unknown yet hopes to get rich quick. Please credit me with patience.

I do believe that developing such a business is possible and my own results to date have been, if not dramatic, at least encouraging. I believe that the "secret" to making such a business flourish is to find a compelling "hook" that will stimulate significant numbers of visitors to request a sample or samples, of your perfume or cologne.

So the fist challenge in this business, even before the fragrance itself, is finding a hook that will bring in sample requests. If you get lots of sample requests but no sales, you can rest assured that the problem lies in your fragrance, not your marketing.

So while my brain and nose are working on new fragrances, I keep my eyes open for marketing ideas that will stimulate requests for samples. My latest brainstorm, which I want to share with you, is the "TWO CENT SAMPLE" offers I am currently employing at my new retail sales website,

The deal is simple. Send me two cents (plus postage and handling) and I'll send you a generous sample of each of the fragrances you request. Obviously two cents doesn't cover their cost. The standard postage and handling charge helps. Of course it would be nice to offer absolutely free samples because I really would like to get them out there but the last time I made a significant "free" offer, about sixty-five percent of those who took me up on it were serving prison sentences and not likely to become cash customers, even upon their release.

"Free" is a strong concept but in the practical world of business it has to be controlled. Thus "two cents (plus postage and handling.)

Will this concept work? Time will tell and I'll be happy to report back at some future date. Meanwhile for your own perfume marketing projects, always keep in mind the value of a sample and the need to get those samples out in the marketplace where they hold the potential to stimulate profitable sales.

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