This may be considered a "commercial" announcement but I believe that it is important to independent perfumers who are looking for new ideas, informations and contacts. Hence, I have reproduced our recent press for a 5-day perfumery course in New York City that we are co-sponsoring:
For Immediate Release:
Maybrook, NY, May 10th, 2008 -- How often do fragrance, fashion, beauty biz professionals, and business owners have the chance to roll up their sleeves, reach for bottles of aroma chemicals, and work "hands on" at creating a perfume of their own?
This May 5th through May 9th a select group of industry insiders will have the opportunity to become students again when iconoclastic British perfumer, Stephen V. Dowthwaite, brings his 5-day "The Art and Technology of Perfumery" immersion course to New York City. Students will observe and take notes as Dowthwaite creates an original perfume and answers all questions concerning the process. Then, in afternoon sessions, they will create their own individual fragrances which will be completed by day four of the course.
If this sounds impossible, look to the results achieved by 42 youngsters, age 10-18, who recently took Dowthwaite's course at Harrow International School. After just six hours of training in smelling techniques, odor classification and basic fragrance creation, each had created their own personal fragrance, working from their own personal perfume brief.
Far from being a weapon to destroy the perfume industry, Dowthwaite's perfumery training courses give students a greater appreciation of both perfume and the work of perfumers. Dowthwaite believes that perfumery -- like art and music -- is a creative form that can and should be enjoyed by a far wider range of men and women than those selected for salaried positions in industry.
And -- good news for the fragrance industry -- Dowthwaite's students are far more likely to build vast personal libraries of new fragrances than the average man or woman.
Besides "hands on" creation, the course will cover a range of technical and aesthetic issues including aromatherapy and spa theory, perfume applications including cosmetics and toiletries, cosmetics ingredients, perfuming for functional products, dealing with perfume inquiries, marketing the language of smell, product trouble shooting, quality control, safety, standardization and packaging.
On May 7th, Hugues Thibaud, head of of O.Berk's luxury packaging group, will be explain the technology of semi-automatic bottle making which is now being used to produce custom and factice bottles in runs of less than 50 bottles. Thibaud's most recent project was a signed, limited edition set of decorative bottles created by legendary package designer, Pierre Dinand.
Dowthwaite, trained at Picot Laboratories in England, claims authorship to over 300 fragrances and flavors currently on the market. Based in Bangkok since 1989, Dowthwaite helped launch Thailand's first perfume compounding facility and currently consults for all three of Thailand's major fragrance houses. He is also a consultant to Thailand's National Science and Technical Development Agency and has been teaching perfumery at the university level and to private students since the early 1990's.
Attendance is limited to fifty. Advance registration is required. The course is sponsored jointly by PerfumersWorld, Ltd. (PerfumersWorld.com) and Lightyears, Inc. (PerfumeProjects.com)
For more course details and registration information, visit www.PerfumeProjects.com.